Nike, adidas and Puma's workers earn poverty wages to pay for European championship endorsements
The three main sportswear sponsors of the UEFA European championship 2016, Nike, adidas and Puma, pay poverty wages to the workers that stitch their shirts, shows a report by Collectif Ethique sur l’étiquette (Clean Clothes Campaign in France), presented in English today. The report ‘Foul Play’ exposes the adverse impact on workers of a business model based on low labour costs and relocation to countries with the lowest wages and weak labour regulation. At the same time these brands invest massively in endorsement deals with players, national teams and clubs. Nike, adidas and Puma's prime concern is economic performance and profit, which will be considerable during the European championship, while the workers come off worst.